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Senior Product Designer

Designing data-driven experiences that drive measurable impact

I'm Abdelrahman Eltayep — a Senior Product Designer with 5+ years of experience turning complex problems into elegant, user-centered solutions. Currently shaping e-commerce at Salla.

5+ Years of Experience
150% Listings Increase
33.8% Conversion Uplift

I specialize in crafting data-driven design solutions that generate measurable business impact and enhance user engagement. Currently at Salla E-commerce Platform, I develop innovative, user-centered solutions across Shipping, Marketing Tools, and Payments.

I'm passionate about transforming complex problems into elegant and effective user experiences — backed by research, validated by data, and refined through iteration.

Projects that drove real results

4Sale Marketplace Authentication

Redesigning authentication experience for Kuwait's largest marketplace

Led a strategic overhaul of the sign-up and authentication flow, minimizing friction points and creating a seamless onboarding experience for millions of users.

+15% Successful Registrations
+20% "Buy Credits" Clicks
View case study
4Sale Marketplace Listings

Revamped the listings page for Kuwait's largest marketplace

Conducted a data-driven redesign of the listings experience, improving discoverability, filter usage, and overall engagement with the marketplace inventory.

+150% Listings Visited
+27% Filter Usage
+33.8% Home Conversion
View case study
4Sale Marketplace Design System

Condor Design System

Co-created and launched a unified design system for 4Sale — establishing a scalable component library and visual language that drove consistency across products and accelerated development workflows.

+30% Dev Efficiency
View case study
4Sale Marketplace Conversion Optimization

CTAs & Conversions

Led a strategic overhaul of user profile screens and call-to-action placements, enhancing feature visibility and driving measurable increases in key conversion metrics across the marketplace.

+20% "Buy Credits" Clicks
+33.8% Homepage Conversion
View case study

Where I've made an impact

Salla E-Commerce Platform

Senior Product Designer

Jan 2025 – Present
  • Drive design strategy from concept to execution for core e-commerce services — Shipping, Payments, and Marketing Tools
  • Partner with Product Managers to translate merchant needs into impactful, integrated design solutions
  • Create robust tools that empower merchants to manage and grow their online businesses

4Sale International Co.

Senior Product Designer

Jan 2024 – Dec 2024
  • Delivered a 20% increase in "Buy Credits" clicks via strategic profile screen overhaul
  • Boosted successful registrations by 15% through streamlined sign-up flow
  • Championed design system evolution, sustaining a 30% gain in development efficiency
  • Mentored design team members to elevate overall quality and high performance culture

4Sale International Co.

Product Designer

Feb 2021 – Jan 2024
  • Achieved a 33.8% uplift in home page conversion through data-driven redesign
  • Revamped listings page: 150% increase in listings visited, 27% increase in filter usage
  • Co-created and launched the 4Sale design system with unified visual language and component library

Upwork

Freelance UI/UX Designer

Jan 2019 – Jan 2022
  • Collaborated with diverse global clients on web and mobile applications
  • Developed wireframes, prototypes, and high-fidelity designs across various industries

What I bring to the table

Design

Product Design User Research & Testing Information Architecture Interaction Design UI / Visual Design Prototyping Design Systems UI Animation

Strategy

Data-Driven Design User Experience (UX) Problem-Solving Collaboration Communication

Tools

Figma FigJam Adobe XD Protopie After Effects Amplitude

Languages

Arabic (Native) English (Fluent)

Let's build something great together

I'm always open to discussing product design work, new opportunities, or partnerships.